Channel | Facts & Figures

Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.

Alignment between B2B sales and marketing teams is improving, increasing the opportunities for account based marketing, according to a new survey from Televerde.

Only 7.1 percent of marketers are truly satisfied with their organization’s marketing attribution efforts, according to a new report from the DMA.

Are you a B2B marketer feeling the pain? You’re not alone. We asked several of our speakers at this month’s B2B Connect to Convert summit what they thought were the biggest challenges facing B2B marketers today.

A study of Instagram influencers looked at five major brands June engagement posts vs. those of their influencers—the results are stunning.

Check out Chief Marketer's top 10 B2B and martech articles for July.

Screen usage among consumers has soared to five to seven different screens per day, making it more and more difficult to provide consistent cross-device experiences.

Forrester's Laura Ramos shares her thoughts on why many B2B marketers get confused when trying to implement account based marketing.

Here are a handful of highlights that make Millennials the hottest demographic on the planet. Here’s what you need to know when marketing to Millennials:

Two years ago, Gartner predicted that by 2018 robot writers will create around 20% of all business content, begging the question, are content marketers the traveling salesmen of the 21st century?