The Motorcycle Hall of Fame Museum has announced a national two-year mobile tour to complement its next major exhibit, Motocross America, scheduled for a Spring 2005 unveiling. The tour, presented in a custom-designed 53-foot transporter, will bring the ...
Discovery Kids is using a comic book created especially for its Tutenstein TV series to get kids interested in the show. More than 1 million comic books, created in a partnership with Marvel Comics, are being distributed by Discovery Education as part ...
Members of the U.S. Women's National Soccer Team will be hosting the first and only all-female golf tournament in December in California to celebrate women and raise funds for the Women's Sports Foundation's GoGirlGo! Initiative. Starbucks, United ...
Southland McDonald's restaurants and the American Youth Soccer Organization (AYSO) have entered into a long-term partnership to encourage children to live balanced and active lives. The partnership was announced during the kick-off ceremonies Sept. 4 at ...
Hewlett-Packard is on the road touting its new digital entertainment initiative featuring the Apple iPod +HP music player. Three tricked-out Cadillac Escalades will participate in more than 500 You Rock HP Tour events throughout North America until Dec. ...
To promote the national launch next week of its daytime series, Ambush Makeover, Twentieth Television has refashioned an RV into a VIP-style beauty salon. The 33-foot rig is complete with three makeover stations, a lounge area fitted with ...
Ameriquest Mortgage Co. has agreed to be the presenting sponsor of the National Football League's NFL Opening Kickoff celebration this month. The event, being held Sept. 9 in Foxboro, MA and Jacksonville, FL, is the first official sponsorship for ...
It was a focus group of women 21 to 30 all residents of Oklahoma City and the subject was shopping. I never go to a regular grocery store, one woman said.
Students are settling back into their dorms, and marketers are following them back to their campuses. According to research by Chicago-based IEG, Inc.,
CONTINUING A FIVE-YEAR EFFORT to get kids active, VERB, the federally funded multimedia youth campaign, is hitting the road to engage tweens physically
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