Channel | Events

Retailer Realities

|  by Chief Marketer Staff

Got a question for retail buyers that you're too shy to ask? Promo Edge's Retail Research Center polls buyers nationwide with your questions, and we print

At Retail

|  by Chief Marketer Staff

Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing

Peapod Names Times Direct

|  by Chief Marketer Staff

Online grocery service Peapod, Skokie, IL, named Times Direct Marketing, San Francisco, agency of record for online marketing. Times Direct will use banner

Account-Specific Spotlight: Buffalo

Buffalo is big on food. The western New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering


|  by Chief Marketer Staff

Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property

What Stores Want

|  by Chief Marketer Staff

Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That's

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