Channel | Events

Sample Patter

|  by Chief Marketer Staff

Cox Target Media, St. Petersburg, FL, formed a new consumer sampling division to develop targeted solo and co-op mailings and handle Internet and direct-mail

Cash register to-go

|  by Chief Marketer Staff

Okay, you've got the Web site up. If you're ready to add a sales component, consider The new company provides turn-key e-commerce by overlaying

Check This Out:

|  by Chief Marketer Staff

Scoring in-store requires more planning and cooperation than ever before. Unless you've got Produce Man on your side.A well-executed in-store promotion

Clicks and mortar

|  by Chief Marketer Staff

Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers - including

Retailers: Family Trees

|  by Chief Marketer Staff

In the age of consolidation, it's often hard to keep track of retailers without the proverbial scorecard. Here's a rundown of the chains and regional

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