Channel | Engagement

On the Road Again

|  by Chief Marketer Staff

BOULDER, CO - Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food's Tang

Singing In Tune

|  by Chief Marketer Staff

CDnow, the Internet's top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement

It’s a Wrap

|  by Chief Marketer Staff

The annual PMA Star Power conference lived up to its title last month when both Ron Howard and Will Smith spoke to about 500 marketing executives on Warner

Prizewinning growth

|  by Chief Marketer Staff

Marketers spent $24 billion on premiums in 1997, with growth in consumer and business-to-business premiums boosting the category 6 percent. The segment

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

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Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!