Channel | Engagement

Chugging Along

|  by Chief Marketer Staff

Jim Page doesn't think much about the breakfast table these days. Page is the ringleader for Dean Food Co.'s $13 million rollout of Milk Chug, resealable

That’s Entertainment

|  by Chief Marketer Staff

High-Speed Duel In an innovative idea, DC Comics and NASCAR will join next month to stage a duel within one of the circuit's biggest races. The Showdown

Reel Deals

|  by Chief Marketer Staff

INSPECTOR GADGET (Buena Vista Pictures)Tentative Release Date: July 1999Anticipated Rating: PGStarring: Matthew Broderick, Rupert Everett, Joely FisherTop-Line:

Fox Hits the Fast Lane

|  by Chief Marketer Staff

LOS ANGELES Fox will try to extend the tremendous brand loyalty of NASCAR down to its youngest audience when it creates a children's show based on the

Reel Deals

|  by Chief Marketer Staff

Austin Powers 2 (New Line Cinema) Release Date: Summer 1999 Anticipated Rating: PG-13 Starring: Mike Meyers Top line: Meyers writes the script for the

Shop and Win

|  by Chief Marketer Staff

Card patrols bestowed greenbacks on some lucky Kmart shoppers who purchased Expressions From Hallmark cards.From May 30 to June 6, 26 two-person card

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


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CHIEF MARKETER 200 Winners Announced

CM 200

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