Channel | Engage & Convert

Grammy Award-winning musician Wyclef Jean worked with Google and BBH NY on a campaign to support Black-owned businesses hurt by the pandemic.

New retail behavior trends are fueling the need for marketers to produce fresh creative for ad campaigns and employ a more flexible, agile approach to audience targeting.

When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.

Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.

B2B marketers might consider targeting prospects where consumers are spending more of their time: over-the-top and connected TV.

New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.

COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.

How ecommerce tech can complement the in-store experience through cross-channel optimization, inventory integration and more.

Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.

For the Ford Bronco, a model that hadn’t reinvented itself in 24 years, going beyond a standard press reveal was key.