Channel | Engage & Convert

When a consumer reaches out to a brand through a social media channel, what’s the best way for the company to respond to their consumers? Here's five tips.

Denny's might have had a a reputation as a stop for truckers and senior citizens, but social media is changing all that.

Good Humor has given its trucks and drivers a complete overhaul to try and revive the nearly century-old ice cream seller.

Keeping a focus on their true customers helped Dow AgroSciences connect with farmers in the fields and at live events. “We used Twitter, not just to post messages but to gain insights from a broad base of customers,” said Mike Fredrick, executive director, Bader Rutter, speaking at BMA15. “We paid attention to retweets and favorites.”…

This author shares ways to measure your content marketing by moving beyond the obvious metrics. It’s a must read!

Video marketing is more art than science. Here's seven ways to use the right type of video at the right time to increase traffic though out the sales cycle.

These 7 marketing lessons come from GoDaddy, K-Swiss, Starbucks, Lego, Nike and others are innovative, risky, fun and everlasting.

Travelers uses three distinct types of marketing content to engage business insurance prospects.

A Ph. D student is working on a new marketing technology that combines a smartphone camera and sensor data to make sense of one's surroundings in real time.

About 91%, or 245 million, of all Americans ages 12 and up listen to some form of radio every week, according to the Radio Advertising Bureau