Channel | Email

WINE.COM'S BUSINESS IS built on a product requiring slow growth and constant nurturing. But in recent years its sales have looked less like a tender grape

Kimberly-Clark has a new relationship Web site that's designed to get its Huggies brand name in front of expectant mothers long before they have to make

WEBSTER MIGHT NOT AGREE with the Federal Trade Commission's definition of the word But direct marketers now have every reason to be happy about it. The

What's the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure

For those e-mailers who go out of their way to do everything right—getting permissions, using double opt-ins, employing an e-mail service provider, applying SPF authentication and generally treating the Can-Spam Act as the e-mail equivalent of the Bill of Rights—here’s some disturbing news:

When it comes to e-mail campaigns, little things like personalized greetings mean a lot, and big things — like original photography and strong subject lines — mean a whole lot.

Bill Nussey is president/CEO of Atlanta-based Silverpop, a provider of e-mail marketing services. CHIEF MARKETER caught up with him last week at the Annual Catalog Conference in Orlando, FL. Here are selected words of wisdom from our conversation

Successful database marketing has always been based on communications. Why spend millions on a database unless you use it to send personal messages to your customers?

Everyone dreams of posh accommodations in exotic locales. And since it doesn’t cost anything to dream, Leading Hotels of the World has found a growing audience for its e-mail newsletter.

Permission to send e-mail newsletters to a consumer needs to be proactive and voluntary. The only correct way to get permission is by having people sign up with the understanding that they want to receive e-mail from you.