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Noonan’s Game Plan

|  by Chief Marketer Staff

DIRECT caught up with Kevin Noonan, the new executive director of the Association for Interactive Marketing, during his second day on the job in early

Meeting of the Minds

|  by Chief Marketer Staff

No longer the new kid on the block, e-mail has grown up to the point that it's as much in the game as direct mail and telemarketing. But that doesn't

DMA to Back Anti-Spam Law

|  by Chief Marketer Staff

In a stark departure from tradition, Direct Marketing Association president and CEO H. Robert Wientzen says the DMA would support anti-spam legislation.

Spam Stings

|  by Chief Marketer Staff

Everyone knows spam is proliferating. After all, who doesn't have an e-mail from those enterprising Nigerian folks in their in-box, along with hundreds