Channel | Direct Marketing | Print

Have Book, Will Travel

|  by Chief Marketer Staff

Eight-year-old retailer Audio Adventures began direct sales this spring, renting (and selling) mostly through a Web site,

Pilot Light

|  by Chief Marketer Staff

For many utilities, it doesn't matter whether they consider themselves the dog, the hat or the race car: The monopoly game will soon be over.As they accept

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


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CHIEF MARKETER 200 Winners Announced

CM 200

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