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The 31 American Tire & Service Co. stores under Scott Hook's oversight had participated in mass advertising programs before, but in late 1997 Hook wanted

1. Send 'Em One White Sock Too often, "we want you back" appeals are boring.But they don't have to be. Take a look at what the marketing managers at Ansett

Paragren Technologies, Reston, VA, has named Anthony Agresta director of product management; James Stafford director of sales consulting; Suzanne Porter-Kuchay

The Postal Rate Commission has admirably fulfilled the vision set out in the 1970 Postal Reorganization Act-that of providing checks and balances to discipline

If a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is

If you plan on popping into one of Omaha Steaks' grand opening galas for its new retail outlets, carry a big shopping bag.With a $25 purchase you can

Heinz Pet Products, St. Louis, will send out samples of Pup-Peroni later this month. While Heinz has been making the dog treats for 10 years, the campaign

If you own a large active or inactive customer file and you're not building custom list rental models for potential list users then you're probably missing

American Family Publishers Inc. must have thought it was out of the woods. In March, it settled lawsuits by 31 states and the District of Columbia by