Channel | Direct Marketing | Print

Kemmler’s Law

|  by Chief Marketer Staff

Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. "I'm bad enough," he said.

Metal Mettle

|  by Chief Marketer Staff

Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?Those days

Oops! Catalog Faux Pas

|  by Chief Marketer Staff

Nothing in the body, nothing on the body."That's the rule Levenger president Steve Leveen said his chief merchandiser adopted after a series of apparel


|  by Chief Marketer Staff

Ziff-Davis-ZD Net ZD Net is a Web-based source for computing and Internet information. The file supplies the names of 600,000 subscribers to this service.Cost:

Sweetening the Pot

|  by Chief Marketer Staff

Publishing files, once the most basic of lists, are now being offered to mailers with a variety of bells and whistles, including modeling, regression

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


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CHIEF MARKETER 200 Winners Announced

CM 200

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