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In July the Direct Marketing Association named Charles A. Prescott, formerly of The Reader's Digest Association, as its first vice president of international

SOME PR PERSON just sent us a questionnaire asking, How do you wish to be contacted by us?Thanks for asking, but we don't want to be contacted at all.That's

WHETHER YOU LABEL today's marketing models as relationship, database, loyalty, retention or one-to-one is not of great consequence. They all express the

BOSTON ACOUSTICS INC., Peabody, MA, makes high-end speakers for car and home. With the rise of the PC, it hit upon a new market: computer speakers. But

THIS IS PART three of an excerpt from a chapter on relationship marketing, from the upcoming third edition of David Shepard Associates' "The New Direct

TO LIST PROFESSIONAL Rosalie Bulach, the newly designed first class stamp issued to raise money for breast cancer research held hope for two causes-the

EVEN IN A narrow niche such as diabetic customers, information can provide a competitive edge. Acknowledging this, Franklin Lakes, NJ-based medical supply

UNTIL YESTERDAY AFTERNOON, I had planned to write a nice docile column about branding successes.Maybe I'll be docile next issue.A few months ago, I received

IT'S NOT EVERY direct marketer that would have the hubris to run a "Build a shrine to us on your Web site" contest. But then, not every direct marketer

ACTRESS SUSAN BATTEN is best known for her role as Luna Moody Holden on the soap opera "One Life to Live." But she's recently taken on a new role-catalog