Channel | Direct Marketing | Print

Who’s Gray and Gray?

|  by Chief Marketer Staff

Michael Gray will change the name of his agency, Gray and Gray Advertising Inc., as soon as he thinks of a new name.Not that he wants to-he has little

Elvis Fans

|  by Chief Marketer Staff

Despite his enduring popularity, obtaining lists of Elvis Presley's fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia

Universal Solution

|  by Chief Marketer Staff

In one year, online sales for AnotherUniverse.com have grown from 3% to 25% of the catalog's total business.Steve Milo, president of the Baltimore-based

Show Me the Money

|  by Chief Marketer Staff

Exactly when should a list owner expect to collect list rental income from a list manager or broker?That question is being asked more than ever these

Picture Perfect

|  by Chief Marketer Staff

Kodak is relaunching an infomercial for the DC210 digital camera this month, after a successful test for Christmas 1997.The half-hour program will be

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