Channel | Direct Marketing | Print

SIMPLY Irresistible

|  by Chief Marketer Staff

1. Send 'Em One White Sock Too often, "we want you back" appeals are boring.But they don't have to be. Take a look at what the marketing managers at Ansett

What It Means to Mailers

|  by Chief Marketer Staff

The Postal Rate Commission has admirably fulfilled the vision set out in the 1970 Postal Reorganization Act-that of providing checks and balances to discipline

Smart Bombing

|  by Chief Marketer Staff

The 31 American Tire & Service Co. stores under Scott Hook's oversight had participated in mass advertising programs before, but in late 1997 Hook wanted

On the Move

|  by Chief Marketer Staff

Paragren Technologies, Reston, VA, has named Anthony Agresta director of product management; James Stafford director of sales consulting; Suzanne Porter-Kuchay

Well-Done Promotion

|  by Chief Marketer Staff

If you plan on popping into one of Omaha Steaks' grand opening galas for its new retail outlets, carry a big shopping bag.With a $25 purchase you can

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