Channel | Direct Marketing | Print

Parlez-Vous Francais?

|  by Chief Marketer Staff

Two new catalogs raise the question of authenticity and pretentiousness in marketing-and not a moment too soon. What with the Catalog Conference in Boston

The New PMG

|  by Chief Marketer Staff

One thing's for sure: The new postmaster general has a sense of humor."I originally thought this was an early rate implementation gala," quipped William

GOOD DEAL

|  by Chief Marketer Staff

Direct mailers are still pinching themselves to see if the events of the week of May 11 actually happened.On Monday, the Postal Rate Commission recommended

SIMPLY Irresistible

|  by Chief Marketer Staff

1. Send 'Em One White Sock Too often, "we want you back" appeals are boring.But they don't have to be. Take a look at what the marketing managers at Ansett

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