Channel | Direct Marketing | Print

IT'S FINE AND good that the market for selling office supplies to small home offices and businesses is growing by leaps and bounds. But how can direct

PRINT TECHNOLOGY has allowed direct marketers to edge closer to the ideal of one-to-one marketing. Leading the charge is on-demand printing, which enables

Time Life Inc., Alexandria, VA, named Amy Golden vice president, new product development, for its book unit.Epsilon, Burlington, MA, tapped Michael Iaccarino

HERE'S A NICE little tale about the importance of keeping on your toes when doing Web marketing.Bethesda, MD-based Emaginet (www.emaginet.com), founded

ONE OF THE best books I've ever read on the subject of customer retention is "The Loyalty Effect" by Frederick F. Reichheld (Harvard Business School Press).Many

SINCE ITS June 1948 invention in Mahanoy City, PA, cable TV (then called community antenna television) has made it into 58.5% of all U.S. households,

JOB TITLE? Business class? Sales volume? Business-to-business mailers are no longer satisfied with those old-time list selects alone. Now they want to

SOME FOLKS can't leave well enough alone. When Nancy Miller, marketing analyst for Parkersburg, WV-based Woodcraft Supply, first started using a neural-network-based

THE CONCEPT OF giving consumers "access" to their personal data-allowing them to see, and if necessary correct, information marketers possess about them-seems

IT'S GENERALLY believed that after a certain amount of time spent working the phones, telephone representatives burn out. I maintain that reps are more