Channel | Direct Marketing | Print

Well-Done Promotion

|  by Chief Marketer Staff

If you plan on popping into one of Omaha Steaks' grand opening galas for its new retail outlets, carry a big shopping bag.With a $25 purchase you can

America’s Business

|  by Chief Marketer Staff

For as long as any of us can remember, direct mail has been under attack for what many see as violations of privacy. We've become notorious for what the

The Click-Through War

|  by Chief Marketer Staff

Who's got the better click-through rate on Web banner advertising-Flycast or DoubleClick? And should anyone even care?In March, RelevantKnowledge, Chicago,

More Than Points

|  by Chief Marketer Staff

There's an old Washington, D.C. adage that an honest politician is one who, when bought, will stay bought. Were this true in the consumer arena, loyalty