Channel | Direct Marketing | Print

Sweetening the Pot

|  by Chief Marketer Staff

Publishing files, once the most basic of lists, are now being offered to mailers with a variety of bells and whistles, including modeling, regression

Have Book, Will Travel

|  by Chief Marketer Staff

Eight-year-old retailer Audio Adventures began direct sales this spring, renting (and selling) mostly through a Web site, www.audioadventures.com.The

Pilot Light

|  by Chief Marketer Staff

For many utilities, it doesn't matter whether they consider themselves the dog, the hat or the race car: The monopoly game will soon be over.As they accept

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