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PRIVACY PENDULUM

|  by Chief Marketer Staff

In May, during a commencement speech, Vice President Al Gore called for an "Electronic Bill of Rights" to allow Americans to protect their privacy.In

Call It What It Is

|  by Chief Marketer Staff

He propose that articles about spam in the press and other media ought to be called spam as well. They're about as prevalent and intrusive. Case in point:

Consumer DM Soars

|  by Chief Marketer Staff

Strong results on Main Street are translating into market-beating returns on Wall Street for consumer direct marketing companies.Over the 12 months ended

Brokers Break Bread

|  by Chief Marketer Staff

American List Counsel Inc.'s executive vice president Fran Green and president Donn Rappaport welcomed more than 100 brokers in May to the firm's second

DMA Names Catalog VP

|  by Chief Marketer Staff

The Direct Marketing Association has named Roscoe Burton Starek III senior vice president, catalog industry. Starek is a former federal trade commissioner

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CHIEF MARKETER 200