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ALMOST ONE-FOURTH of all television commercials use a toll-free number as a response mechanism, according to a new study by Response Marketing Group,

THE GOVERNMENTS OF both Brazil and Argentina are considering privacy legislation that could lead them further away from the U.S. privacy model, and closer

THESE ARE CHANGING-and sometimes troubling-times. The grand scheme of postal things that we've come to know since the 1970 legislative reorganization

WE'RE 10! We're 10! Oh happy day! Yeah! Does that mean we get to ride our bikes after dark now?OK, so DIRECT is celebrating its first decade of publication.

Deutsche Post Will Buy Global Mail DEUTSCHE POST A.G., Bonn, Germany, is entering the private market for international mail by acquiring Global Mail Ltd.,

WHEN MY SISTER and I were little, our mother used to save all the holiday catalogs she received. On Christmas, she would take them out and give them to

YOU'RE WRONG IF you think this is going to be one of those "What was on the front page of DIRECT 10 years ago?" articles. Actually, there was but one

BESIDES POSSIBLE ONE day being your boss, our cover models have something else in common: All have a Master of Science in integrated marketing communications

Insight Enterprises Inc. has just finished testing a series of national and regional television spots directing prospective purchasers to its Web site

MANY OF YOU will read this issue either before or while attending the Direct Marketing Association's annual conference in San Francisco. To set the mood,