Channel | Direct Marketing | Print

Elvis Fans

|  by Chief Marketer Staff

Despite his enduring popularity, obtaining lists of Elvis Presley's fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia

The Click-Through War

|  by Chief Marketer Staff

Who's got the better click-through rate on Web banner advertising-Flycast or DoubleClick? And should anyone even care?In March, RelevantKnowledge, Chicago,

Universal Solution

|  by Chief Marketer Staff

In one year, online sales for AnotherUniverse.com have grown from 3% to 25% of the catalog's total business.Steve Milo, president of the Baltimore-based

America’s Business

|  by Chief Marketer Staff

For as long as any of us can remember, direct mail has been under attack for what many see as violations of privacy. We've become notorious for what the

Show Me the Money

|  by Chief Marketer Staff

Exactly when should a list owner expect to collect list rental income from a list manager or broker?That question is being asked more than ever these