Channel | Direct Marketing | Print


|  by Chief Marketer Staff

Yankelovich Partners Inc., Norwalk, CT, named Dr. Thomas E. Vasquez president/CEO. John Struck, former president/CEO, will become chairman of Yankelovich

Elvis Fans

|  by Chief Marketer Staff

Despite his enduring popularity, obtaining lists of Elvis Presley's fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia

Universal Solution

|  by Chief Marketer Staff

In one year, online sales for have grown from 3% to 25% of the catalog's total business.Steve Milo, president of the Baltimore-based

Picture Perfect

|  by Chief Marketer Staff

Kodak is relaunching an infomercial for the DC210 digital camera this month, after a successful test for Christmas 1997.The half-hour program will be


|  by Chief Marketer Staff

DM Deals Hit $38 Billion in '97 The combined value of strategic direct marketing transactions-including mergers, acquisitions and buyouts-reached $38

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