Channel | Direct Marketing | Print

Elvis Fans

|  by Chief Marketer Staff

Despite his enduring popularity, obtaining lists of Elvis Presley's fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia

SIMPLY Irresistible

|  by Chief Marketer Staff

1. Send 'Em One White Sock Too often, "we want you back" appeals are boring.But they don't have to be. Take a look at what the marketing managers at Ansett

What It Means to Mailers

|  by Chief Marketer Staff

The Postal Rate Commission has admirably fulfilled the vision set out in the 1970 Postal Reorganization Act-that of providing checks and balances to discipline

Universal Solution

|  by Chief Marketer Staff

In one year, online sales for AnotherUniverse.com have grown from 3% to 25% of the catalog's total business.Steve Milo, president of the Baltimore-based

Show Me the Money

|  by Chief Marketer Staff

Exactly when should a list owner expect to collect list rental income from a list manager or broker?That question is being asked more than ever these

Well-Done Promotion

|  by Chief Marketer Staff

If you plan on popping into one of Omaha Steaks' grand opening galas for its new retail outlets, carry a big shopping bag.With a $25 purchase you can