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Oops! Catalog Faux Pas

|  by Chief Marketer Staff

Nothing in the body, nothing on the body."That's the rule Levenger president Steve Leveen said his chief merchandiser adopted after a series of apparel

Pilot Light

|  by Chief Marketer Staff

For many utilities, it doesn't matter whether they consider themselves the dog, the hat or the race car: The monopoly game will soon be over.As they accept

THE DEL POLITO LETTER

|  by Chief Marketer Staff

Postal rate cases usually center on four basic tasks: defining the amount of new revenue needed to ensure break-even operation; tracing back and attributing

NEW LISTS

|  by Chief Marketer Staff

Ziff-Davis-ZD Net ZD Net is a Web-based source for computing and Internet information. The file supplies the names of 600,000 subscribers to this service.Cost:

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CHIEF MARKETER 200