Channel | Digital

Online marketing researcher and publisher MarketingSherpa has been sold to marketing research firm MEC Labs Group

Whole Living Inc., a direct marketer and manufacturer of natural whole foods, will acquire ForeverGreen International LLC, an online marketer, for an undisclosed amount of stock.

SmartBargains.com has chosen Channel Intelligence's SellCast services to better manage its online marketing campaigns.

OfficeFurniture.com (www.OfficeFurniture.com) has relaunched its Web site to include improved images and new navigation functions.

Google has begun offering advertisers a free Web tool designed to how well their pay-per-click landing pages produce conversions. Called the Google Website Optimizer, the new hosted service is designed to let Web site operators do A/B and multivariate testing on the pages that their sponsored listings drive traffic

SearchLine has spent some time this pre-holiday season strolling the e-commerce avenue and window-shopping among the comparison engines. Some are established names that have been around for a while, and others came up a year ago or so. But there

The hubbub early last month over Google

LEAD GENERATION HAS LONG BEEN THE NAME OF THE GAME IN BUSINESS-TO-business. The complex decision cycles that precede most purchases and the high cost

IT'S BECOME A CLICH TO SAY that the Web has changed all the rules about how merchants and companies deal with the public. The many ways consumers can

Although only a small part of Martha Stewart Living Omnimedia Inc.'s fortunes, Internet sales rose dramatically during the third quarter, in advance of the site's early 2007 relaunch.