Light at the End of LookSmart’s Tunnel
Dave Hills doesn
Dave Hills doesn
MediaWhiz, an online marketing services firm, has acquired Text Link Ads (TLA), an Internet advertising services company, for an undisclosed sum.
Consumers are more likely to "view through" an online ad than to click on one, according to a new study by DoubleClick.
Marketers looking for a new way to tout their products are turning more to online video ads. The tactic, one of the fastest growing online ad segments, is projected to reach $410 million, a new report shows.
Global local search and online classified advertising revenue will grow from $15.7 billion in 2005 to $31.1 billion in 2010, according to the Kelsey Group.
Efficient Frontier Inc., a Mountain View, CA-based search marketing technology firm, has formed a strategic alliance with Vixia Inc., an e-mail marketing subsidiary of the Japanese conglomerate Mitsui & Co.
Tacoda Inc. has established a consumer privacy initiative for its New York-based online advertising network.
Online mega-merchant Amazon.com has launched a beta test of a self-service platform that will match product search results pages with relevant text ads sold in keyword auctions.
Online ad network, tech provider and search portal LookSmart reported that an increase in pay-per-click revenue on its network led to a smaller loss in third-quarter 2006 compared to last year.
Two activist groups who filed a complaint with the Federal Trade Commission earlier this week are attempting to redefine the commonly understood definition of personally identifiable information in an effort to get anti-online-advertising legislation passed.
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