Channel | Digital

New Products and Services

|  by Chief Marketer Staff

Travidia Inc. has added click-to-call technology to its digital advertising platform. It allows Web surfers to click on online advertising to be connected with a live customer service agent.

Tacoda Rolls Out Consumer-Friendly Cookie Recipe

|  by Chief Marketer Staff

It’s been about a year and a half now since the interactive ad world started worrying that consumers were deleting cookies more quickly than expected, out of concern over adware and fears for their online privacy. It’s beginning to look like the online ad industry is waiting for consumer concern over cookies to go away.…

Jingle Pay-per-call Works a Little ServiceMagic

|  by Chief Marketer Staff

The people ServiceMagic serves are busy folks: carpenters contractors, landscapers, plumbers, dry wallers, house cleaners and other home-improvement professionals who want to market their services to owners in their service areas. To do that, ServiceMagic has called on the marketing help of Jingle Networks, the company that operates the Free411 mobile directory service.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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