Channel | Digital

Magic Potion

|  by Chief Marketer Staff

TOP-NOTCH WEB SITE CONTENT IS LIKE HAVING JUST THE right necklace to go with an outfit. Terrific...if you can find it when you need it. Scholastic.com is

Best Foot Forward

|  by Chief Marketer Staff

The Internet can sell in a lot of categories, but it has one Achilles' heel: It often comes up short in selling highly personalized products that demand

A Multichannel Merchant Who Knows Her Craft

|  by Chief Marketer Staff

Sandy Sandler admits that she’s a person who takes problems one at a time. “I like to do all the research, get all the ‘i’s dotted and ‘t’s crossed, and then move on,” she says. In that light, it makes sense that Sandler would wait until her company, which manufactures and sells a bow-tying item…