Channel | Digital

ShopWiki Lets Shoppers Get to Know Elmo

|  by Chief Marketer Staff

The in-store shopping public can be segmented in lots of ways, and one of those criteria is their receptiveness to sales help. Some consumers want to browse through a store on their own; others appreciate the help of a salesperson in demonstrating the features and use of a product. That second group of buyers can…

Coldwater Creek Wraps Up Banner Third Quarter

|  by Chief Marketer Staff

Women's outfitter Coldwater Creek generated $15.9 million in third-quarter income, up from $10.5 million in income during third-quarter 2005. The company's net sales rose from $186.8 million a year ago to $256.4 million, in part due to a jump in the total number of stores.

Vegas.com Sweetens the Pot with Site Testing

|  by Chief Marketer Staff

Everyone agrees that continuous testing is required to make sure that a Web site is performing up to its highest potential. Smart Web operators want to live in a state of almost perpetual tweak. But whether A/B testing or multivariate, that kind of ongoing evolution can play hob with a site

Direct Sales Rise as Harold’s Stores Takes Loss

|  by Chief Marketer Staff

Harold’s Stores Inc., a Dallas-based upscale clothing marketer, reported a $2 million loss on $23.4 million in sales for the third quarter, compared with $88,000 in net income and $23.3 million in sales a year earlier. The quarter ended Oct. 28.

Acquity Partners With Data Return

|  by Chief Marketer Staff

Acquity Group has joined forces with Data Return to host an ad platform that will allow companies to launch and maintain their e-commerce sites with what it said is greater ease and efficiency.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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