Channel | Digital

Good Vibe

|  by Chief Marketer Staff

David Glaze, vice president of creative at Web design firm Genex in Culver City, CA, sets up Web sites for movie studios and automakers. He discusses

Hitting the Right Chord

|  by Chief Marketer Staff

Larry and Wendy Davis' company has been selling guitar parts for 25 years. It is mostly a wholesale business, hawking guitar necks, tuning keys, whammy

Plus-Size

|  by Chief Marketer Staff

Susan Barone is building her Web business with a pristine attention to privacy. Each woman who presents her e-mail address at one of Barone's three plus-size

RETURN on INVESTMENT

|  by Chief Marketer Staff

With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the

Exciting Results

|  by Chief Marketer Staff

RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based

Revving Up

|  by Chief Marketer Staff

WD Music Products Inc., which sells guitar parts, has seen its direct to consumer sales go from 1% to 26%. A rental agent for vacation homes in Sanibel

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