Channel | Digital

Ripe Opportunity

|  by Chief Marketer Staff

J. Ricky Arriola, president of direct marketing firm InktelDirect, spoke to DIRECT from his office in Miami Lakes, FL, about the growth of the Hispanic

Ask Jeeves Cuts Banners

|  by Chief Marketer Staff

Ask Jeeves Inc. stopped selling banner ads on Jan. 1 to focus on targeted text-based ads. The Emeryville, CA search engine banned the banners to focus

The Invisible Edge

|  by Chief Marketer Staff

Ask your e-commerce manager how your search engine optimization program is going, and he may be able to tell you that, say, 5% of your visitors came from

Google Adds Foogle

|  by Chief Marketer Staff

Google, the Mountain View-CA-based Web search engine, has launched Froogle, an online shopping search engine. Froogle includes merchant advertisements

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