Channel | Digital

Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother

Internet Real Estate Group, LLC, Boston, has tapped Matthew S. Ross to serve as CEO of its affiliate company Sweepstakes.com. Sweepstakes.com is scheduled to re-launch this coming summer.

Yahoo's search engine advertising click through rates have increased following the introduction of its new ranking model, according to study findings released by comScore Networks.

The Electronic Frontier Foundation, which has criticized some of Google's online policies, last week filed a court brief supporting the search engine's practice of allowing marketers to use rivals' trademarks as keywords to trigger paid ads.

Interactive video is the most important element of your new-media tool kit – more important than blogging, podcasting, or mobile devices. Understanding video’s potential for creating interactive, immersive experiences for the digital consumer is the key to unlocking its value for you.

Landmark Communications has acquired Franchise.com for an undisclosed sum.

What if you had to optimize your Web site to suit not one Google search algorithm but 100 million subtly different ones? That nightmare scenario was raised pretty quickly by an announcement from Google in early February that it was finally ready to bring out of beta a unified platform for tailoring natural search results…

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Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it's not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.

TRUSTe, the non-profit organization that certifies the security of Web portals and e-mail traffic, has issued its first list of ad-serving application downloads certified to play by the rules.