Channel | Digital

The Ogilvy Group announced that its digital and direct media company Neo@Ogilvy has acquired Global Strategies International, a search marketing consultant.

No question Amazon.com. I know, it's a no-brainer, but they deserve the accolades. The site is well designed, easy to use, their product lines have expanded

f you're dialing into a call center from home, chances are you may be relaxing in pajamas and slippers. And chances are the reps you talk to may be in their PJs too.

In mobile marketing, it's all about adding value. A Harris Interactive poll last fall found that 26% of users will accept ads on their cell phones if

It doesn't matter which side of the pond they're on. The first stop for most consumers planning a trip is the Internet. That's why VisitBritain, the United

My list of the ways Google is like my hometown of Chicago comes down to one item: They both have parking problems that are rooted in history and long overdue for a solution. And in both cases, conspiracy-minded observers see a plot to keep the revenue stream open.

Bill Hanekamp is a huge fan of small Web sites. Technically, they're called microsites small, self-contained Web destinations that are separate from a

Video may have killed the radio star, but it was a boon to the professor the Video Professor, that is. The direct marketer of instructional computer videos,

U.S. marketers will continue to shift their spending into online advertising in 2007, according to EMarketer.

(Direct) In mobile marketing, it's all about adding value. A Harris Interactive poll last fall found that 26% of users will accept ads on their cell phones if they also get free applications that make their lives easier.