AutoZone Inc.'s new product look-up system for driving in-store sales will soon be tried on its Web site. The $6 billion company, which sells auto parts and accessories, has two customer segments: do-it-yourselfers and professional technicians. But it faced a challenge: How to make sure it had the exact parts customers needed.
Earlier this year, NY Skyride was looking for a way to convey its high-tech pizzazz to Web visitors. It had to be snazzy and engaging: Competition for the Big Apple tourist dollar is tight, and NY Skyride, a 12-minute Imax tour of the city's landmarks housed on the second floor of the Empire State Building,…
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Those in direct marketing know Frenzy by another name, Tom McCulloh, senior account manager with healthcare database firm SK&A Information Services. But aficionados of late '70s/early '80s punk know him as the lead singer of the band Tuff Darts.
E-Dialog, an online marketing services firm, has hired Arthur Middleton Hughes, founder of The Database Marketing Institute Ltd., as a senior strategist who will work with clients on direct marketing best practices and customer retention strategies.
Publicis Groupe, the French advertising conglomerate, has signed a memorandum of understanding with Dassault Systemes to create 3dswym, a global joint venture in the field of Web-based 3D.
Something4 has acquired Netcallidus Ltd., an online marketing services company. Terms were not disclosed.
Web traffic measurement firm comScore is partnering with search reporting automation firm SEMDirector in a joint marketing initiative, the two companies announced.
IdentityTruth.com: a new Web site designed to help consumers safeguard their privacy and identities--IdentityTruth.com, Waltham, MA.
Contextual ad network Quigo logged its largest client win to date yesterday with the announcement that it will deliver pay-per-click ads to all of the Time Inc. online properties.
Click here to view the 2023 winners!
