Channel | Digital

Yahoo! Puts Its Targeting Smarts on Display

|  by Chief Marketer Staff

No one’s saying Yahoo! has conceded the search marketing race to Google, but the second largest search engine has lately been doing all it can to leverage its current lead-horse status in another online ad channel: display ads.

After Semel, a Wait-and-See Q2 for Yahoo!

|  by Chief Marketer Staff

Almost exactly one month after Yahoo! replaced former CEO and president Terry Semel with co-founder Jerry Yang and former chief financial officer Sue Decker, the search engine/ Web portal posted quarterly financial results that seemed to suggest why the change was necessary.

E-News to Go

|  by Chief Marketer Staff

Ask.com is partnering with "Ask A Ninja" in a campaign to promote the search engine's capabilities. The Ninja character, which stars in a popular online video series, will invite viewers to go to Ask.com and search for secret Ninja words.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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