Channel | Digital

Losing Track

|  by Chief Marketer Staff

THE TERM TOSSING YOUR COOKIES HAS NEVER HAD AN exactly positive connotation, but for marketers it's becoming even more of an unsavory concept. Recent

Yahoo! Shopping’s Mobile Momentum

|  by Chief Marketer Staff

There are about 200 million cell phones in use in the U.S. today, and the majority of those are capable of using the Internet. The major search engines, and some minor ones, have all shown they recognize that as a gateway to Web information, search will find a way onto the mobile phone someday. The…

Holiday Search Tips from Some Magi

|  by Chief Marketer Staff

It’s time once again to start preparing for “The Season”, the make-or-break home stretch for many retailers that begins on Black Friday and ends when the last FedEx truck leaves the dock on Christmas Eve. And those who sell online may be expecting a whopper this time around, according to at least one preliminary forecast.

Yahoo! Gets Passionate About Ads

|  by Chief Marketer Staff

The object of online advertising is to engage the consumer and communicate a clear benefit to the audience, Yahoo! CMO Cammie Dunaway said. This builds passion for a product, which in turn creates brand loyalty.

Rules of Virtual Thumb

|  by Chief Marketer Staff

ADVERTISING EXISTS TO help companies make money. That's it. There are no moral victories in marketing. Chances are you already know this, and you're pretty

Firms Lack Follow-Through On SEO Recommendations: Study

|  by Chief Marketer Staff

Marketers may seek outside advice on search engine optimization, but there’s a fair chance those suggestions won’t be implemented without some kicking and screaming. Nearly two-thirds of organizations that outsource their SEO activities don’t implement the recommended changes to their Web sites