Why Brands Need to Shift Their Focus to ‘Defining Moments’
Many brands focus on what they call micro-moments—meaningful points of customer contact. But to really get ahead, consider targeting defining moments.
Many brands focus on what they call micro-moments—meaningful points of customer contact. But to really get ahead, consider targeting defining moments.
People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.
Are you stuck in a silo? B2B companies need to break down the wall between sales and marketing if they want to communicate effectively.
Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.
Exactly how big of a problem are fake followers? Points North Group recently released second-quarter statistics that examine Instagram sponsored posts by influencers with at least 10,000 followers.
Sit by the AC and catch up with our top 10 most popular B2B and martech stories for July 2018.
Want prospects to see your B2B content? Make sure you have a strong SEO strategy in place.
Sales and marketing integration is still often tricky business, but sales development reps can be the bridge bringing the two teams together.
LinkedIn may be the social channel many B2B marketers feel most comfortable with, but don’t discount the visual impact platforms like Pinterest and Instagram can have with business customers.
A podcast sponsorship is helping Avnet build brand and engagement with designers and engineers.
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