Channel | Demand Gen

Identifying the accounts that are the most valuable to your brand and concentrating your efforts on them can help align companies’ marketing and sales forces.

Everything is awesome indeed: Lego has overtaken Ferrari as the world’s most powerful brand, according to a new report from Brand Finance.

By answering customer questions and sharing educational content supporting your brand’s goals, employees can build connections with prospects.

Engaging with Millennials requires both B2B and B2C marketers to be available and authentic in all channels.

Optimizing content for lead nurturing means creating an effective promotion strategy that will give you the best reach and sharability.

Performance marketing tactics like pay-per-call (PPC) are becoming more and more popular for lead gen marketers. Unfortunately, that means that PPC fraud is becoming more prevalent as well.

Are you getting the lead generation and sales engagement you want from your gated content?

Marketers may understand their customers, but the sales team has a unique relationship with prospects that too few marketing departments are leveraging.

Here are some of the year’s most game-changing advancements that are helping marketers connect with audiences organically

Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress - there’s still hope!