Reengaging Email Subscribers: Tips From the United Nations Foundation
Learn how the UN Foundation revamped its email strategy in three months, and reengaged sleepy subscribers.
Learn how the UN Foundation revamped its email strategy in three months, and reengaged sleepy subscribers.
Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?
Three interrelated trends emerged from the sessions at this year’s Inbound event in Boston—change, consumer trust and authenticity.
A partnership with the Volvo Ocean Race helps HCL Technologies showcase the brand’s capabilities and build customer relationships.
Getting employees invested in its branding strategy has been a crucial part of the success of Grant Thornton’s “Status Go” campaign.
SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.
Want to create CX that really connect? Talk to your customers like friends, rather than overprotective parents.
An event marketing strategy capitalizing on in-person experiences and humor is helping Sophos engage B2B prospects and customers.
It’s almost Labor Day—are you caught up on your summer reading? Here’s our top 10 most popular B2B and martech stories for August.
For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly.
Click here to view the 2023 winners!