Marketing Structures Keeping Customers and Brands Apart—Report
Just 10 percent of CMOs feel confident they will be able to reach their customer engagement and revenue goals as audiences seek more localized, personalized experiences.
Just 10 percent of CMOs feel confident they will be able to reach their customer engagement and revenue goals as audiences seek more localized, personalized experiences.
You do great work for your clients, but do you treat your own marketing agency with the same care and commitment?
For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.
Brands looking to spend their festival marketing dollars at Woodstock 50 this summer will need to invest elsewhere.
CMO Shannon Keller plans to move True Food Kitchen forward through strategic brand initiatives, partnerships, events and innovative programs.
Brand activation marketers have always busted boundaries. Show us what you've got—and take home a 2019 PRO Award.
Wondering what makes a branding agency worth hiring? These seven simple questions to ask a prospective partner can help you pick the right agency to bring your brand to life.
The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers.
Learn what some of the featured B2B marketing agencies on this year's CM200 think are the top trends, challenges and opportunities for 2019.
Forbes' "30 Under 30" includes a list of the most innovative and sharp up-and-coming marketers age 30 and under.
Click here to view the 2023 winners!