Channel | Agencies

Cannes Lions International Festival of Creativity

CMOs Flock to Cannes to See What the Future Holds

|  by Patty Odell

I’ve always wanted to go to the Cannes Lions International Festival of Creativity, which begins Saturday, but I haven’t made it there yet: too busy, this conflict or that conflict. It’s a chance to see some of the best marketing and advertising creative work from across the globe in 24 categories. Is also a chance…


Join us Tuesday, June 14, in NYC

|  by Patty Odell

Next week, at PROMONext, Chief Marketer presents 5 top marketers from major brands. The speakers will share strategies, insights, case studies and results.

Marketing in Space

A Marketing Spot for Space Nerds

|  by Patty Odell

It’s a wonder that the space-nerds from “Big Bang Theory” didn’t come up with this idea: an experimental “space balloon” that will circle the earth in an attempt to remove space junk threatening working satellites and spacecrafts. And, according to NASA, we sure could use one. NASA says that more than 500,000 pieces of debris, or…

Chief Marketer Videos

by Chief Marketer Staff

For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.


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