5 Legal Mistakes Agencies Make When Seeking New Business
Here are five legal mistakes agencies make when in the whirl of pitching new business—and how to fix them.
Here are five legal mistakes agencies make when in the whirl of pitching new business—and how to fix them.
The burden is once again on the CMO to play an active role in disruptive marketing: To keep watch on emerging threats from disruptors.
Marc Pritchard, chief brand officer for P&G, said its marketers were getting so confused by all the technology that it came up with 3 guideposts to rule marketing.
Laura Mintz is a marketer but is often introduced as a publicist and she really does not like that. To that end, she has written this article explaining the difference.
McDonald’s CMO Deborah Wahl was onstage at Advertising Week this week with DDB CEO Wendy Clark who led the 16-week pitch—and won—McD’s business.
Rinck Advertising has taken a novel approach to losing a 9-year client relationship, it created an online video saying farewell.
This author from HubSpot outlines five key ways to leverage feedback from your clients to acquire new business.
The 4As directive came from President Nancy Hill who called the issue of media buying transparency guidelines “critical.”
5 principles the new client-agency relationship will be built on including a la carte services, a business-like approach to fees and transparency into costs.
As part of its Heineken Cities campaign, the brand is in a crowd-sourcing partnership to raise money to restore the historic Miami Marine Stadium.
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