Channel | Agencies

This infographic lays out findings of the CMO Council's research and delves into the evolution of the strategic CMO.

For the sixth year in a row, Forbes has revealed its 30 Under 30 2017, a hot-shot collection of young marketing and advertising innovators.

Looking to catch up with some of this year’s greatest hits. Check out our 10 most popular B2C marketing stories of 2016.

Marketers who have been around for awhile—you know who you are—need to dissect and adopt strategies that are working for the new breed of Millennial Marketers who view the industry—and their work—through a digitally native lens.

These 2016 marketing campaigns were experimental, partnered with causes, deployed live video and were all framed by clear consumer insights and smart data.

Grab a cup of coffee—a spiked eggnog might be more appropriate for this lineup of marketing bloopers—sit back and be reminded of what NOT to do in 2017.

Because when we’re all —clients and agencies alike—more easily stimulated than satisfied, being present … is the greatest gift.

The digital landscape is upending mastheads. Here are five new agency positions that have come on board over the last few years.

At this time of year we are inundated with 2017 trends and predictions. To bring a bit of clarity, here’s my Top 5 picks for promotion marketers.

The controversy over spec work is raging. Here's a deep dive into all sides of the issue, including tips for marketers when asking for creative spec work.