Brands on Fire: A Chat With Boardroom CMO Sarah Flynn
We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.
We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.
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How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
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