Channel | Acquisition

Sweeping Reform

|  by Chief Marketer Staff

Legislators are moving ahead with sweepstakes restrictions. Speak now, or forever hold your sweeps.How broadly - and how tightly - should legislators

Sweeping the Nation

|  by Chief Marketer Staff

"It takes guts for a company to say it's got the hottest-selling product in the industry," says Evans Manufacturing's Tom Ngo, "but we're shipping a million

Game Commentary

|  by Chief Marketer Staff

Are games, contests, and sweepstakes suffering from overexposure? Respondents to a recent promo Readers' Poll said they believe that the popular promotions'

Sweep Surprises

|  by Chief Marketer Staff

This month's cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the

United’s Taste Test

|  by Chief Marketer Staff

United Airlines has proven that the way to a passenger's wallet is through his stomach.The Chicago-based airline found that it could earn another $2.4

General Mills Plays Games

General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation