Profiles & Campaigns
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Profiles & Campaigns
2021 PRO Awards Winners Announced
The editors of Chief Marketer have unveiled the winners of the 2021 PRO Awards, the world’s largest awards program recognizing excellence in promotion marketing.
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Data & Analytics
Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Engagement
Three Ways Brands Can Produce Authentic Pride Activations
It’s Pride month—and the marketing activations have begun to roll in. But not all brands are hitting the mark.
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Acquisition
Godiva CMO: Marketing Campaign Positions Brand as Both Accessible and Premium
Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.
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Profiles & Campaigns
Coca-Cola Launches First Marketing Campaign for AHA Sparkling Water
AHA, Coca-Cola’s first brand in a decade, recently rolled out its first 360-degree marketing campaign.
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Profiles & Campaigns
Market Like a Mother Honorees Revealed
The industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
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Demand Gen
Natty Light Activates Art Piece Made of College Diplomas for Debt Relief
Anheuser-Busch brand Natural Light activated an art piece comprised of 2,600 physical diplomas of real college graduates.
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Profiles & Campaigns
Chief Marketer Unveils Honorees of Inaugural ‘Market Like a Mother’ Editorial Program
The marketing industry’s only annual showcase of outstanding female marketers who are leading their teams—and their families.
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Acquisition
Chief Marketer Announces the 2021 CM200
An exclusive list of the top 200 brand engagement and experience agencies serving the U.S.
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Acquisition
CM200: Recognizing the Top 200 Marketing Agencies of 2021
The CM200, the industry’s comprehensive list of the best brand engagement and activation agencies serving the U.S., is open for applications.
