Engage & Convert
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Demand Gen
Six Tips for Using ABM to Complement Your Demand Gen Strategy
Eighty-five percent of marketers report a higher ROI with ABM over other
marketing initiatives. When driven by strong data, the rewards can be huge. -
Acquisition
KLM Airlines Celebrates Loyalty with Booze-Filled Figurines
KLM may be my new favorite airline. I’ve never flown them, but
they have a loyalty program that upends all others. -
MarTech
The AI Paradox: Why More Automation Means We Need More Humanity
How does a brand reap the benefits of AI and marketing automation, and
become more “human” at the same time? The answer lies in organizational empathy. -
Acquisition
Chipotle Roars Back from Food Crisis with Hard-Hitting Strategy
Chipotle CMO Chris Brandt on how the brand made an amazing comeback
after a food crisis began to cripple the company in 2015. -
Events
Evaluating Sports Sponsorship Impact: 3 Tips
Sports sponsorship packages are pan-digital, intending to display logos or
“@” mentions across many assets. In social media, the metrics can get fuzzy. -
Social
7 Way to Make Facebook and Instagram Stories More Effective
More than one in three Instagrammers say interest in a product increases after
seeing it via Stories. Optimizing for conversion events is crucial. -
MarTech
Big Martech Changes Help DXL Engage Shoppers
Better segmentation and an improved martech stack is helping Destination XL
boost engagement with retail customers in-store and online. -
Acquisition
LG and BuzzFeed’s Tasty Launch First Cookie Subscription Box
Social food network Tasty’s subscription box features recipes
designed to be baked best in LG ovens and ranges. -
Acquisition
How P&G is Reinventing Advertising—and Agency Relationships
P&G Chief Brand Officer Marc Pritchard on making major changes
internally to drive growth and leadership. -
Acquisition
Godiva Plans to Grow its Business Fivefold in Six Years
Godiva is investing multimillions on a new campaign “Wonder Awaits” as
the holiday shopping season nears, CMO John Gallaway tells us.
