Demand Gen
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Acquisition
3 Reasons Your Employees Should Be Thought Leaders
By answering customer questions and sharing educational content supporting your brand’s goals, employees can build connections with prospects.
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Acquisition
Connecting With Millennials Requires a New Approach
Engaging with Millennials requires both B2B and B2C marketers to be available and authentic in all channels.
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Demand Gen
Building Traffic With Content Marketing
Optimizing content for lead nurturing means creating an effective promotion strategy that will give you the best reach and sharability.
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Demand Gen
The Rising Risk of Affiliate Call Fraud
Performance marketing tactics like pay-per-call (PPC) are becoming more and more popular for lead gen marketers. Unfortunately, that means that PPC fraud is becoming more prevalent as well.
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Demand Gen
Six Keys to Unlocking Gated Content’s True Potential
Are you getting the lead generation and sales engagement you want from your gated content?
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Demand Gen
How Your Sales Team Can Make Your B2B Website Sing: 3 Tips
Marketers may understand their customers, but the sales team has a unique relationship with prospects that too few marketing departments are leveraging.
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Demand Gen
Three Game-Changing Content Marketing Highlights of 2014
Here are some of the year’s most game-changing advancements that are helping marketers connect with audiences organically
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Acquisition
Generating Better Reports for Lead Gen Feedback
Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress – there’s still hope!
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Demand Gen
Cross-Channel Attribution Trends
Cross-channel attribution is helping brands track marketing and media efforts more accurately and helping to show how they impact overall business.
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Demand Gen
Lead Generation Challenges
Marketers focused on generating leads are facing increased challenges in the mobile age, and coming on too strong can turn customers off before they even learn what you have to offer.
