Demand Gen Archives - Page 74 of 78

Run a Marketing Team like LeBron James Plays Basketball

As you plan for 2016, consider how thinking more like LeBron James could help improve your marketing strategy.

Engaging Channel Partners to Drive Revenue: 3 Tips

You can’t expect disengaged channel partners to build engagement around your brand. Here’s 3 tips to get them on your side.

Data Driven ROI

8 Reasons Buyer Personas Fail

A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.

Data & Analytics

5 Tips for Implementing Account Based Marketing

Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.

Data Driven ROI

Redesigning Business to Optimize the Customer Experience

Consistency in the customer experience has become the new business imperative. The modern buyer demands to feel recognized and understood at every level of an organization.

Acquisition

Driving Webinar Registrations and Conversions

You can have the best webinar content in the world. But if you don’t drive registrations and conversions, you’ve failed.

Acquisition

Data Helps Kraft Cook Up a Segmented Content Strategy

Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.

Demand Gen

Building Your Email List is Key to Website Success

The main job of your website isn’t content delivery—it’s email list building.

Demand Gen

Incorporating Video Across the Buying Cycle

Video is a powerful way to engage informed and research-savvy decision makers. However, many marketers still employ an outdated approach to video.

Acquisition

Earning An Audience With Great Content Marketing

Live from B2B LeadsCon, learn why you should focus your content marketing strategy on answering your customers’ questions, rather than pushing your brand or product.