Data & Analytics
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Acquisition
Do you Know the Best Video Ad Length for Facebook?
A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.
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Acquisition
Dress Up Your Product with Naked Marketing
The foundation of naked marketing must be built around empowering your current users to review your product.
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Data & Analytics
Maximizing Customer Retention: A Data Fitness Test
Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable […]
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Data & Analytics
Are you Ready for the Massive Technology Shift? Survey
Here are 10 insights into what is fueling the rise of the chief marketing technologist based on a new in-depth survey from DataXu.
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Data & Analytics
Five Ways to Improve Your B2B Digital Marketing Data Strategy
Crossing the threshold to progressive B2B digital marketing is a process. To help us get there, these are the five messages we’ve got on our whiteboard.
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Data & Analytics
Brands Take Control of Their Data to Reset Privacy
Ad tech has never been terribly comfortable with the data privacy discussion. Neither have the brands. The reason for this awkwardness is twofold.
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Data & Analytics
Rome Wasn’t Built in a Day, and Neither Are Great Brands
A strong brand monitoring and measurement framework rests on a foundation of sound data management, analysis, marketing process orchestration and measurement techniques.
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Data & Analytics
Why You Need to Be Thinking About Second-Party Data
Data…we’re practically swimming in it. Here’s a quick rundown of what marketers need to know about data in all forms, including 8 tips for getting the most out of second-party data.
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Data & Analytics
5 Ideas for Better Sales and Marketing Attribution
To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most.
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Data & Analytics
Appreciating the Wisdom of the Right Cross Device Data Set
Industry talk of device graphs can be seem cryptic, but if you are doing data driven cross-device marketing, it’s essential to figure out.
