Agencies
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Agencies
Dissent Over Incentives
THERE ARE worse ways to build a database online than with bribes, especially if a site’s purpose is data collection first and e-commerce second.But greasing
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Agencies
What a Surprise: Nobody Is Responsible
OF COURSE you know the difference between America Online and a computer virus: A computer virus works.I was musing over this minor truism as I tried vainly
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Agencies
Living in an Opt-in Environment
SURPRISES in legislation are rare. Which makes a recent event in the European Parliament quite unusual. Minutes before a debate on the distance selling
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Agencies
Quill Enters the British Market
THE QUILL office supply catalog has been introduced in the United Kingdom by parent firm Staples Inc.-the first step of a general expansion in Europe.Since
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Agencies
Press: 1 to Build a Relationship
WE MUST CONFESS we don’t much like informational newsletters and magazines designed to help a company’s customers better enjoy a product or service. As
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Agencies
Replanting for Garden Botanika
GARDEN BOTANIKA INC. intends to close almost a third of its retail stores and lay off more than 1,000 workers in the wake of an April Chapter 11 bankruptcy
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Agencies
Increasing Profits by Not Mailing
FOR MANY, waiting through the early stages of determining lifetime customer value feels like eating Brussels sprouts. It’s not something you do for fun,
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Agencies
Beyond the Bag
AFTER HANDING OUT 100,000 co-op giveaway bags to departing Super Bowl fans in January, Bob Perlstein, president of LCC Inc. in Atlanta, was so enthusiastic