Agencies

• Agencies

  Change In Store

  The last two years have witnessed a voracious feeding frenzy in the food retailing industry: Albertson’s Inc., Boise, ID, America’s fifth largest U.S.

• Agencies

  New Jersey May Regulate Spam

  SENDERS OF UNSOLICITED e-mail to New Jersey residents would be required by a new bill to label their solicitations as advertisements. The notice must,

• Agencies

  A New Chapter

  TAKE THAT, Barnes & Noble. En garde, Amazon.com. Independent bookstores are striking back.The American Booksellers Association is launching Book Sense,

• Agencies

  Virtual Used Cars

  WOULD YOU BUY a used car on the Internet without being able to kick the tires?Maybe not. But AutoTradeCenter.com, Scottsdale, AZ, is counting on the fact

• Agencies

  Make a Good First Impression

  IN YEARS GONE BY, the acquisition of new customers was a company’s primary growth strategy. But as we analyze our businesses, we see that understanding

• Agencies

  Productivity vs. Profitability

  AS ANYONE who has ever seen one of today’s call centers knows, there are a dizzying array of technology tools to measure calling productivity. Though

• Agencies

  Collins Staffer Explains Sweepstakes Bill

  SEN. SUSAN COLLINS (R-ME) may refine her tough new sweepstakes bill with an eye toward making it more friendly to direct marketers. But critical elements,

• Agencies

  A Great Romance

  WHY SHOULD hot, steamy romance be the sole province of women who look like they’re about to starve to death?That question prompted Joanne K. Morse to

• Agencies

  Gore Staffer Warns DMers: Better Self-Regulate

  SELF-REGULATION was the magic word during the Direct Marketing Association’s Government Affairs Conference last month at the Watergate Hotel in Washington,

• Agencies

  Canadian DMers Do Good, Eh?

  SIX CANADIAN direct marketing firms began an industrywide initiative last month to help the Canadian Red Cross reunite families torn apart by the Balkan