Agencies
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Agencies
Their Time Has Come
JUDGING BY the amount of e-mail being sent, traditional mailers and their list companies can stop preparing for the future. The future is here.The percentage
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Agencies
Universality
Universal Consumer Products Group doesn’t want to be a one-hit wonder anymore.”We used to do one big picture a year, but now we want to broaden our program,”
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Agencies
Sittin’ by the Dock of eBay
IF I WAS a high bidder, I would have freaked.That was my initial thought when I read of the recent server problems that put a halt to all the online auctions
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Agencies
Yep, It’s an Interactive Campaign
RC COLA HAS teamed up with the cartoon “King of the Hill” for an online contest and point-of-purchase sweepstakes.The “Who Said That?” game was promoted
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Agencies
Now Buy the Vest
IN AN EPISODE in the second volume of “Maus,” the withering account of his family’s Holocaust experience, Art Spiegelman is approached by a man who tells
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Agencies
Lost (and Found) in Space
JUST LOOK OUT a window-or in a magazine. Like the weather, direct response print advertising just won’t go away.However, it’s difficult to say if print
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Agencies
Home Market
THOUGH PUNDITS APPLAUD the economic strength of Asians in America, only a few loyalty marketers are taking advantage of it.For one thing, most firms face
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Agencies
The Literary Latest
GenderSell PSYCHOLOGIST JUDITH C. Tingley and sales professional Lee E. Robert teamed up to write “GenderSell: How to Sell to the Opposite Sex,” what
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Agencies
Nondairy-But Pro-DM
A SMALL ORLANDO, FL marketer of nondairy foods has made the leap from the grocer’s shelf to direct marketing.Galaxy Foods, which markets soybean-based