Agencies

• Agencies

  For Beta or for Worse

  AS THE ROLE of customer relationship management in direct marketing increases, so does the number of CRM software and systems used to support all facets

• Agencies

  Play Your Part

  THERE ARE AS many ways of making a good list recommendation as there are loopholes in our tax laws. I have some real favorites, but the one that comes

• Agencies

  Carol Wright Trims Co-op Circulation

  COX DIRECT, Largo, FL, has cut the annual circulation of its Carol Wright cooperative direct mail program from 250 million to 200 million pieces to better

• Agencies

  PLAN FOR TOMORROW’S SALES TODAY

  TODAY MARKETING is closer to the edge than ever before. Survival means building one-on-one relationships with customers without face-to-face meetings,

• Agencies

  Tubby Frenzy

  Burger King’s Teletubbies promotion came to a screeching halt last month,slightly more than halfway through its planned six-week run, after thechain depleted

• Agencies

  Flying Solo

  SMALL AIRLINES FLY in a turbulent market. With competitors buzzing at their tails, independents must garner customer loyalty and assert their brand without

• Agencies

  Obi-Wanna Shop Direct

  YOU COULDN’T escape “The Phantom Menace” this spring, even in the world of direct marketing. Here’s two examples of how DMers tried to keep shoppers out

• Agencies

  The Universal Benefits of Postal Reform

  CRIES OF OUTRAGE from newspaper editorial writers against “junk mail” seem to come in waves. The latest ripple is opposition to House Postal Subcommittee

• Agencies

  Italians Love Ira Gobler!

  REMEMBER ALL THE FUN you had as a child, rolling happily down hills encased in a large plastic “Gobler’s Wobblers” egg? How about those cookouts where

• Agencies

  Mailbox Maelstrom

  A MOVEMENT IS AFOOT to thwart the U.S. Postal Service’s new rules for private mailbox operators, such as Mail Boxes Etc. Opponents say the requirements