Agencies

• Agencies

  Is the DM Business Model Changing?

  PRICELINE.COM FOUNDER Jay Walker stunned an audience at Direct Marketing Days in New York this spring by describing a new DM business model-one with close

• Agencies

  ASL Sues Former Executive

  AMERICAN STUDENT LIST Inc., Mineola, NY, has filed a lawsuit alleging a former employee and his new companies are marketing names compiled by ASL.In a

• Agencies

  Consumer DMers Retain Market Strength

  THE LOFTY RETURNS of a select group of e-commerce firms and turnarounds by a few other marketers are masking otherwise lackluster performance among consumer

• Agencies

  This Is a Test

  ASTROLOGY.NET wanted to entice people to sign up for its daily horoscopes via e-mail. Between Astrology.net and its online agency Acxiom/Direct Media,

• Agencies

  Flight Makes Right

  TO PARAPHRASE the Spice Girls: What do frequent flyers want, really really want, from their loyalty programs? How do they feel, really really feel, about

• Agencies

  Smells Like… A Good Cause

  HOW A PARTNERSHIP between a marketer and social cause can benefit both parties is the thesis behind “Brand Spirit-How Cause Related Marketing Can Help

• Agencies

  Let’s Be More Niggardly With Our Euphemisms

  EVEN BEFORE THE one literate guy in the unsurprisingly illiterate District of Columbia government was castigated for using the word “niggardly,” we should

• Agencies

  Custom Built for Marketing

  THE INTERPUBLIC Group of Companies Inc., New York, has created The Publishing Agency, a global custom magazine publishing division, out of the talent

• Agencies

  Striking a DM Chord

  STANDING AT a star-spangled grand piano, political satirist Mark Russell entertained an appreciative-and, judging by response, bipartisan-luncheon crowd

• Agencies

  It’s a Wrap

  FISHWRAP, a 5-year-old ‘zine with an editorial mission to poke fun at editorial hype and hysteria in the print media-think an edgy, evil twin of Brill’s