Agencies
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Agencies
Blue Cheer: Custom magazine keeps an insurer’s patrons loyal
All the prospecting in the world won’t help a company if it’s losing members as fast as it’s gaining them. Such was the case with Blue Cross Blue Shield
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Agencies
Winners are few and lawyers dogging them many, so why are sweepstakes on a rampage?
The number of sweepstakes promotions being offered by marketers has grown at least 15 percent over the last eight to 12 months, according to a promo poll
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Agencies
Charles P. Roman: A Gloriously Healthy Life
While the world was focused on the tragedy at Martha’s Vineyard, I was saddened by a death much closer to home: that of Charles P. Roman, age 92.Who was
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Agencies
list source
NEW LISTS Handyman Club of America The file names 738,524 individuals who do repair work on their homes. Club members receive a magazine (American How-To),
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Agencies
Play Your Part
THERE ARE AS many ways of making a good list recommendation as there are loopholes in our tax laws. I have some real favorites, but the one that comes
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Agencies
E-commerce = European Commerce
EUROPEAN firms claimed the top three spots in an independent survey of Internet strategies.The research, carried out for Novell by the London School of
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Agencies
Real Estate Agents/Brokers
THE INTERNET is radically changing how real estate agents and brokers initiate, process and close property transactions. It’s estimated there are more
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Agencies
OBSOLETE OPPORTUNITY
AFTER FIVE YEARS of running a firm that recycled PCBs from places like the Hudson River, Brin McCagg thought it was time to try a less toxic form of recycling.
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Agencies
The Quick and the Dead
WITHIN 48 HOURS after the notice of my father’s death appeared in The New York Times, my mother received direct mail solicitations offering estate appraisal