Agencies
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Profiles & Campaigns
Personalization Adds Bling to Stella & Dot’s Conversion Rates
Website personalization is helping Stella & Dot boost
online conversions by 52 percent. -
Acquisition
Burger King Takes its Fight for Customers to McDonald’s
Burger King customers can score a Whopper for only a penny, but
the crafty part is they need to be near a McDonald’s. -
Acquisition
5 Lessons to Create Global Brand Equity in Asian Markets
Marketing in Asia remains an irresistible opportunity, however marketing across
the continent’s many different audiences is not for the faint of heart. -
Profiles & Campaigns
Teva and UGG Improve Online Ecommerce Experience
Blocking online hijacking has helped footwear manufacturer
Deckers boost ecommerce conversion rates and KPIs. -
Acquisition
Kellogg’s Transforms NYC Café for Bake Off
Four finalists of the Kellogg’s Holiday Baking Challenge will hold a bake off Dec. 12 to determine the winner.
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Social
8 Best Practices for Facebook Advertising
Here’s eight best practices to help reduce wasted ad spend
and maximize your user acquisition budget. -
Data & Analytics
Identity Data and the Next Phase of Digital Marketing
Several efforts are underway, aiming to democratize the
identity graph, but they’re in danger of falling flat. -
Acquisition
Branding with a Cause: Knowing When the Risk is Worth the Reward
Brands can connect in powerful ways with consumers—or drive them away—through social or political causes. Should your brand take a stand?
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Acquisition
Audi Offers “Test Drive to the Unknown”
Customers shopping at Amazon Go’s checkout free store in Seattle got more than just beverages and lunches. Audi was there, offering test drives for its new 2019 Audi A6.
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Events
Event Marketers Harness the Power of Data
Data and its impact event marketing was the topic of a
recent roundtable featuring experts from HP and Intel.
