In this excerpt from the new book “Digital@Scale,” learn the challenges today’s plethora of tech options present to marketers.
Sports sponsorships are helping HCL Technologies increase its brand profile and engage prospects.
Tax and audit firm Grant Thornton launched its first ad campaign in eight years to increase awareness with prospects in the financial marketplace.
Bank of America is using virtual reality to demonstrate impact of VR for its B2B customers.
Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.
Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process.
We asked several of our speakers at B2B Connect to Convert what they thought were the biggest challenges facing B2B marketers today.
B2B marketers all have one thing in common: They need to know where the money goes. But attribution isn’t always easy.
Merit alone does not a market leader make. If your existing marketing efforts just aren’t breaking through, it might be time to create some buzz.
At B2B Connect to Convert, HBT Marketing’s Chief Creative Officer Nancy Harhut shared key ideas for better B2B copy writing in a content master class. Here’s 10 of her top tips.